Episode 261. Bold brand, big moves: Why we relaunched our business w/ Jenny Weeden, President of Accelity

This episode of The Art of Entrepreneurship is for anyone considering a major business transformation and wondering how to make bold changes without losing what made them great in the first place.

My (very special) guest today is Jenny Weeden, President and Partner at our marketing agency, Accelity. Jenny and I discuss our recent relaunch of Accelity, what led to the decision to shake things up, and how the team approached rebranding while staying true to our roots. We talk about the tough calls, the mindset shifts, and why embracing change—no matter how uncomfortable—can be the key to long-term success.

Tune in for our conversation on how Accelity embraced fearless moves to reinvent the brand and why sometimes, you have to blow things up to build something even better.

✨ Check out the new website! accelitymarketing.com

About Jenny Weeden

Jenny Weeden is President and Partner at Accelity, a marketing agency focused on growing scaling businesses. She understands startups and scaling companies, having been a first-time small business entrepreneur as a co-founder of Women’s Entrepreneurship Week, a week dedicated to connecting, supporting and empowering women professionals in the Milwaukee area.

In her free time, Jenny loves volunteering at Kinship Community Food Center and, as a proud UW-Madison alumni, cheering on the Wisconsin Badgers.

Visit: Website; LinkedIn