Episode 80. Can marketing replace sales?
In this episode of Big Questions, Short Answers, I’m busting the hopes of every entrepreneur who thought they could skip learning to sell. Marketing doesn’t replace sales. And while we’re at it, sales doesn’t replace marketing either.
Marketing today requires a sales and marketing hybrid. Entrepreneurs need to learn the basic principles of both. Depending on your product, marketing can do a lot of the selling for you. But having a strong sales foundation is a must, no matter your industry.
During the episode, I’ll talk about how marketing automation tools can help to make the sales and marketing process even easier, from lead generation through customer retention.
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