Episode 36. Discounting
Discounting: are you for it or against it? We’re tackling this controversial topic in this week’s Startup Survival episode.
My two cents is that discounting sucks. I am not really into discounting my products and services for a number of reasons. In this episode, I’m sharing all my thoughts on why I believe discounting is bad for business.
Tune in as we cover how to go about discounting, or not, whatever you choose; what discounting signals about your company; how to explain your policy to prospects; and more!
Episode highlights
00:45 No one feels good when negotiating a discount because it’s hard to feel like you actually got the best price.
04:25 Even when you're scaling a company or growing a small business, it often feels like you do not have the power to tell people to walk over things like price.
06:25 When you are looking to build a book of business with clients who can be long-term partners, then hard negotiations and upfront discounting is a major red flag.