Episode 51. Do I need a personal brand?
In this Startup Survival episode, we are covering a topic that many entrepreneurs are hesitant to address (and I was too): Do I really need to build my personal brand, too? (What if I don’t wanna? ;))
If you follow me on any other platform, you know that building my personal brand is something I actively work on (I mean, you’re listening to my podcast right now). So you might be surprised to learn that while I think a well-defined personal brand is super important, it’s not necessarily what every entrepreneur needs to focus on.
In this episode, I’m sharing how I went from being super against having a personal brand to bringing in more than half my company’s revenue through my LinkedIn. At the end of this episode, I outline the steps for building a strong, lead-generating online presence and when it makes sense to prioritize your personal brand.
Episode highlights
1:23 I really wanted my company to be able to stand on its own two feet, so I was reluctant to build my own brand separately.
5:43 Let’s take a look at factors to consider when building your brand.
11:10 Create a plan that’s sustainable for maintaining your brand presence.