Episode 161. Marketing is not a cure for bad business strategy

 

In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy.

Check this episode to hear my list of what marketing teams CANNOT do (e.g. make up for a bad product) and what you SHOULD expect from a marketing team.

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SoloJackie Hermes