Episode 256. Marketing is not a cure for bad business strategy (revisited)
Today we’re revisiting one of my favorite topics—not because I enjoy it, but because it remains a persistent issue.
In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy.
Check this episode to hear my list of what marketing teams CANNOT do (e.g. make up for a bad product) and what you SHOULD expect from a marketing team.
If you like this episode, check out these resources.
Podcast: Dear companies everywhere, sales and marketing are not about you
Podcast: Rewriting the relationships between sales, marketing and buyers w/ Chris Heard, CEO of Olive
Podcast: Why most marketing programs fail
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