Episode 268. What if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at Accelity

This episode of The Art of Entrepreneurship is for anyone who’s ever felt overwhelmed by the idea of launching (or relaunching) a brand and doesn’t know where to start.

My guest today is Michael Ray, our Strategic Marketing Director at Accelity. Michael and I discuss how to build buzz before a launch, what makes a campaign theme stick, and why launch day isn’t nearly as important as you think. We also cover how to set meaningful goals, maintain excitement long after the big day, and test your way to better results.

Make sure you tune in for practical advice on how to launch something new in a way that builds real momentum—and keeps it going.

About Michael Ray

Michael is the Strategic Marketing Director at Accelity, where he's spent almost four years helping companies build interconnected marketing and advertising strategies that build brands and deliver leads. With more than fifteen years of strategy and advertising experience, he works to build innovative and creative, data-driven strategies for clients and also specializes in tracking, reporting, and optimization of their campaigns.

Visit: Website; LinkedIn