Episode 48. Optimizing cash flow with Ryan Calton
This Startup Survival episode is all about the money! We’re talking about cash flow and the important things you need to know when running a business—joined by our first special guest.
Cash flow, especially for bootstrapped companies, is one of the most important lifelines of a company. For this episode, I brought in an expert: Ryan Calton, a CPA and CFO (oh yeah, and also my husband). He’ll share some of his insights on cash flow for startups.
By the end of this episode, you’ll have a quick guide for knowing where to start when it comes to optimizing cash flow for your business.
Ryan Calton, CPA, is the founder and CEO of RC MKE, a financial consulting firm in Milwaukee. He brings his extensive finance and operations knowledge to small and mid-sized companies everywhere. His expertise includes mergers and acquisitions, new product development and go-to-market, and smart systems to support data-driven decision making.
Episode highlights
00:48 Cash flow is critical for startups, especially bootstrapped companies like mine.
03:04 Take a look at your spending and reduce costs where possible, especially when you're in a bit of a cash crunch.
04:48 Budgets are useful as a tool. They are not a specific roadmap but I do think it's a good thing to take a look at on a monthly basis.
08:23 Cash can be managed daily, weekly, monthly; it just comes down to monitoring what you take a look at and what you measure.