Episode 18. Why most marketing programs fail
Welcome to this Wednesday’s Startup Survival episode! Today, we are going to discuss why a lot of marketing programs fail. (Disclaimer: this is a nuanced topic that I cannot cover *fully* in 10 minutes. But I will share the single biggest reason I see marketing programs bomb!)
First, we’re going to discuss some of the common pitfalls that people get into when approaching their marketing. Then we will get into some of the key ingredients of marketing strategies that actually work.
At the end of the episode, I will share with you a few real-world examples that you can apply to your marketing today.
And of course, I have to mention that my startup marketing course walks you all the way from planning to execution, testing and measuring. Be sure to check it out— I’ll leave a link from you here below.
Episode Highlights
00:35 - We get caught up in a lot of the options, and we think we have to build this crazy system that focuses on “should.”
03:58 - Your website has to have a couple of things right: 1) a clear message, 2) a clear flow.
05:21 - You do not have to be on every single social media platform.
06:25 - Ask yourself where your audience is spending time, and produce content specifically for that platform.
07:18 - Choose what you can do, and do it well.