Episode 193. They Ask, You Answer: a content strategy that actually works w/ Marcus Sheridan
If you’re looking for a way to build more trust with your audience and boost your content marketing strategy, this episode of The Art of Entrepreneurship is for you.
Today I’m chatting with Marcus Sheridan, a digital sales and marketing author, speaker and consultant. Marcus is the author of one of my favorite marketing books, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (https://marcussheridan.com/they-ask-you-answer/).
I’ve been a big fan of Marcus for years, and I’m excited to share his wealth of knowledge and his humility with you. Stay tuned for a breakdown of his simple but revolutionary approach to sales and marketing.
About Marcus Sheridan
Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority.
Today, Sheridan is a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to become the most trusted voice in their perspective industry.
Website; LinkedIn; Twitter; YouTube
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If you like this episode, check out these resources.
Podcast: The #1 question you must ask yourself: what if I could?
Podcast: Can marketing replace sales?
Podcast: Influence: 6 ways to persuade your prospects to buy
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