Episode 194. Why you need an ideal customer profile—and how to make one

 

This episode of The Art of Entrepreneurship is for anyone struggling to grow their business because they can’t seem to connect to the right audience. 

Ideal customer profiles (ICPs) are a crucial part of every company and yet so many companies try to either run without one or violate the boundaries set by an ICP. My marketing agency didn’t start growing as a company until we got picky about who our ideal client was (which seems really counterintuitive, but keep listening!).

Stay tuned to understand what you need to include in your ICP and I’ll walk you through our ICP at Accelity so you can hear it in action.

LEARN MORE ABOUT THE PODCAST AND SUBMIT YOUR TOPIC IDEAS


 
 
SoloJackie Hermes