Episode 73. Trolls on the internet

In this episode of S*%! People Say, I’m talking about one of the most unfortunate things you’ll encounter when building a personal brand: internet trolls. I’ve dealt with my fair share, and it definitely sucks, but I’m learning how to not let it affect me.

Whenever you start to get a certain level of attention on social media—even a “professional” site like LinkedIn—you’re going to attract doubters and haters. I share a couple of stories in the episode about my most polarizing posts that have attracted some less-than-kind comments, and how I handled it (or wish I’d handled it).

Remember: when trolls lash out, it’s about them, not you. Don’t let it stop you from building a personal brand, and thus from growing your business.