Episode 72. Testing social strategy & recovering from failure w/ Quentin Allums

In this episode of Startup Survival, I’ve brought in a guest to discuss just how much work goes into building a successful social presence. Quentin Allums has helped build some of the biggest personal brands on LinkedIn and has been a huge resource for me as I continue growing my brand.

When it comes to building a brand on social media, two things tend to happen: people either assume they can follow the same formula as others and hack their way to success; or, they’re afraid to put themselves out there and fail. I talk to Q about brand building in the early days of LinkedIn, how he approaches testing new social strategies and learning to be ok when experiments bomb.

Stay tuned for the end of the episode when Q shares more about his scientific approach to failure and how to use it as an opportunity for growth.

About Quentin Allums

Quentin got his start in 2017 making a name for himself by putting himself out there making videos on social media utilizing stories to build an audience. His journey has been far from easy, but now he is a well-established entrepreneur, writer, and podcaster who identifies as a misfit. He inspires other misfits to embrace what makes them strange and take a chance on what makes them unique. Moving on from starting his own marketing agency, Quentin was the head of marketing for Lewis Howes at School of Greatness. He is now a part time content consultant pursuing his passion for social experiments and filmmaking. Connect with Q below: